Fat Salt Sugar is a female-founded boutique catering and supper club service based in Santa Fe, New Mexico. Rooted in pleasure and served with elegance, the brand brings people together through catered dinners and local events that embrace both the mess and beauty of food. Community, food, and creativity come together around three essential ingredients: fat, salt, and sugar.

The visual identity explores the tension between physicality, elegance, and mess at the heart of a shared meal. A stamped logo is paired with photography that is elevated but familiar, thoughtful yet playful, to create the core of the visual language. The palette centers on a primary red, softened by muted greens and golds, paired with typewriter-inspired, stamp-like type. The result is a European-leaning and physical-feeling brand that brings people together around a table.