Fat Salt Sugar is a female-led boutique catering and supper club service based in Santa Fe, New Mexico. Rooted in pleasure and served with elegance, the brand brings people together through catered dinners and local events that embrace both the mess and beauty of food. Community, food, and creativity converge around three essential ingredients: fat, salt, and sugar.

The visual identity explores the tension between physicality, elegance, and mess at the heart of a shared meal – a stamped logo that appears on menus, with only plates and crumbs left behind once the food is enjoyed. Photography is elevated but familiar, thoughtful yet playful. The palette centers on a primary red, softened by muted greens and golds, paired with typewriter-inspired, stamp-like type.